To achieve the desired results at the International Packaging and Printing Machinery and Equipment Week 2014, prior preparations are needed, as well as planning for assertive actions during and post event. Remember that this will be a unique opportunity to come in contact with the largest number of potential business-related customer, and proper communications is of utmost importance.
Therefore, it is advisable to INFORM your clients of your participation at the fair and to invite them to visit your company's stand. To make your work easier, we have made available below promotional materials from the International Packaging and Printing Machinery and Equipment Week 2014.
• Inform of your participation at the event together with the location of your stand
• Include in the email signature of your employees the logo of the event inviting your customers to visit you at the event. This could help to create viral marketing buzz!
• Include the promotional banner of the event in websites or marketing emails.
We wish you good business!
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