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How the (5+2) senses create peculiarities that awake human values regarding:
- product and services advertising and innovation;
- the valorization of personal and professional relationships;
- the atmosphere of inspiring environments.
Consultant and speaker about creativity and innovation; Author of several creativity tools, applied to marketing, motivation, trends detection, and inflexion point in business, leadership, negotiation, services and products development and managing;
- Master in Communication Sciences (ECA / USP);
- International Senior Engineering – lived in Zürich – Switzerland for four years;
- MBA Professor of creativity (PECE - POLI / USP, FIA / USP, EMI, MAUÁ);
- Plastic Artist - author of TELATUS©®: a new architecture for art;
- Chosen by ESPM magazine among the 10 innovators of Brasil (05/2006).
- Author of “Balança da Inovação®” – three plate’s balance that allows evaluating ideas by the movement of the plates considering: Newtonian physics / human values / costs and the benefits of the idea.
- Author de mathematical formulations that calculate and clarify ideas in the direction for innovation: “the direction sense for ideas – it exits and it is millenary”.
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